Why book a branding session?
There are many benefits to having a series of images that accurately reflect your brand and your passion at your fingertips.
Having a gallery of preset images saved on your phone or computer makes content creation much quicker. If you have to produce cohesive images each time you want to create a new post on social, you will be wasting valuable time. And let’s be real – your time is valuable!
Instead, plan ahead with some content ideas and book a branding session with your gal . Spending an hour or two each year with your photographer to create a full gallery of images will allow you quick access for whatever content you need to create.
Now that we agree having access to your photo gallery saves you time, we can also agree that using those images can help you create cohesive content.
We all know the value in a visually pleasing Instagram grid, but having your grid match your website and any other materials is important because it creates trust in your brand. Potential clients see consistency, and consistency creates trust. Trust in your brand leads to bookings.
In preparation for your branding session, you may want to ask yourself a number of questions, like:
Reflecting on these types of questions in preparation for your branding session allows you to realign with your passion, and acknowledge any growth in your business. A branding session is only one avenue, but using this opportunity to set intentions for your business is always beneficial.
I am happy to offer branding sessions to all types of small businesses. Not only do I provide head shots of you, but also product styling, shots of your business location and even you as you’re working!
If you’re not sure where to start, reach out today or I cannot recommend Lunar & Co. enough when it comes to planning a branding session. Shelby and I worked together on Daniela‘s featured branding session in Hamilton, and seeing the growth in her business after has been so fulfilling.
Side note:If you are looking for a passionate and knowledgable realtor in Hamilton – Daniela is your gal!
A staple in Wallaceburg for decades, Duchene’s has been my go-to for home improvement supplies and assistance since we bought our first home over 10 years ago. Mel, Victoria and the crew are always so helpful and no matter what your décor question is, they have an answer. When she reached out to see if I could help them with some branding photography for their updated website, I jumped at the opportunity. We worked with Shelby at Lunar on this project, and we had a blast working together (as always).
Through the process of planning the shoot we learned a ton about the history of the store and got to explore all of the nooks and cranny’s . The shop has been in Mel’s family for ages, and she does an awesome job honouring the history of the store while keeping up with the newest trends.
Funnily enough, while we were exploring the store and the attic we found a can of paint on the stairs with my mom’s name on it from years ago. If that doesn’t tell you how “small town” this shop is, I don’t know what would! But like I said, Duchene’s is keeping up with the trends and when their new website launches you will be able to order online and easily view what they have in stock in store! Including these beautiful Fusion Paints (which I have used on many projects myself!)
What do you think of this branding photography session? If you are in the Wallaceburg area, I highly recommend a walk downtown and a stop at Duchenes to check out their decor, lifestyle goods and for some home/DIY inspiration! If you are interested in booking a branding photography session, get in touch here! I love getting to work with local small business.
There is nothing I appreciate more than being pushed outside my comfort zone. Shelby at Lunar & Co. asked if I might be interested in doing a lifestyle branding session for her branding and marketing company and I jumped at the opportunity to work with another creative.
Our planning started with finding some inspiration and looking closely at her current branding. We wanted to make sure we could get plenty of variety in the right colour palette for her to use for social media, to create graphics and to highlight some of her favourite brands.
We met at the GORGEOUS Plympton Chapel Airbnb in Camlachie (can’t wait to go back for a girls weekend!), and spent a few hours laughing, talking about her company and her brand, and getting the low down on her story. I love hearing stories about how entrepreneurs find their niche and start living their dreams. Especially amidst a pandemic, hearing stories of creatives overcoming adversity is so inspiring!
Speaking from experience, Shelby’s work is absolutely stunning! She is extremely talented as a brand and marketing strategist. When working together on my website she was professional and really pushed me to think about my brand and my work. It not only helped us create a beautiful website, but she helped me clarify my brand and solidify my goals moving forward. I cannot recommend Lunar & Co enough!
Working on this kind of project with Shelby has inspired me to do more! I had so much fun with the creative freedom of the shoot. If you are a small business owner and looking for a lifestyle branding session of your own, get in touch! I can’t wait to get planning the best way to display your brand!