Why Your Selfie is Hurting Your Business (And How This CK Brand Photographer Can Help)

When it comes to running a successful business in Chatham-Kent, Sarnia, or anywhere in Southwestern Ontario, first impressions matter. And in today’s digital world, your headshot or profile image is often the very first thing potential clients see.
If that photo is a quick selfie taken in your car or with a heavy Instagram filter, it could be costing you opportunities. As a brand photographer in Chatham-Kent and Sarnia, I’ve seen how professional images can completely transform the way your business is perceived.

CK Brand Photographer

Here are 5 ways your selfie might be holding back your business, and how I can help you level up

1. It Looks Unprofessional

Your profile photo is part of your brand. A blurry, dimly lit, or casual selfie might unintentionally make you look less credible — even if your work is amazing. Professional brand photography uses great lighting, flattering angles, strategic story telling and a setting that reflects your business personality, helping you look polished and trustworthy from the very first click.

2. Filters Aren’t Realistic

Overly smoothed skin, color changes, and heavy filters might work for fun social posts, but they can feel misleading in a professional setting. When clients meet you on Zoom or in person, they want to feel like they already know you, and that starts with an authentic photo that looks like you.

3. People Can’t Connect with You

A selfie often focuses only on your face, missing the chance to tell your brand story. Professional branding photos can show you in action — working with clients, creating your product, or welcoming people into your space. That storytelling helps potential clients imagine what it’s like to work with you.

CK Brand Photographer

4. It Blends in With the Scroll

The internet is flooded with selfies. If you want to stop people mid-scroll, your images need to stand out. Professional photos are thoughtfully composed and edited to grab attention and make people curious about your business. Together we get to be creative and fill your gallery with unique and scroll-stopping images.

5. It Limits Your Marketing

A single selfie (or even a few) won’t cover all the content you need for your website, social media, email newsletters, and advertising. A strategic brand photography session in Chatham-Kent or Sarnia gives you a full gallery of on-brand, high-quality images that you can use for months or even years — keeping your online presence consistent and professional.

Your photos are a key part of your marketing strategy. If your current headshot isn’t doing your business justice, it’s time to invest in professional brand photography that helps you stand out, build trust, and connect with your audience.

I offer branding photography sessions in Chatham-Kent, Sarnia, and across Southwestern Ontario designed to capture the real you and the heart of your business. Contact me today to book your session and start making the kind of first impression that gets clients saying, “Yes, this is who I want to work with.”

FAQ: Brand Photography in Chatham-Kent & Sarnia

1. How much does brand photography cost in Chatham-Kent or Sarnia?
Brand photography sessions in Chatham-Kent and Sarnia typically start around $1,200 depending on the length of the session, number of locations, and how many final images are included. My full brand sessions include 2–3 hours of shooting, multiple locations, a gallery of 100+ edited images, and video clips you can use for your marketing.


2. What should I wear for a branding session?
The best outfits are the ones that feel like you and represent your brand. Choose clothing in your brand colors, or simple neutrals that won’t distract from your personality. Bring a few options (casual, professional, and something that reflects your lifestyle or work) so we can create variety in your gallery.


3. Where can we do my branding photos in Chatham-Kent or Sarnia?
Brand sessions can happen anywhere that makes sense for your business — your office, home, favorite coffee shop, a co-working space, or even outdoors. I often recommend using 2–3 locations so your final gallery feels dynamic and versatile for your marketing. I often utilize CK Creative Co in Chatham if your typical work space doesn’t work!


4. How many images do I get from a brand photography session?
Most of my clients receive a gallery of 100+ high-resolution images. These include a mix of headshots, lifestyle images, detail shots, and behind-the-scenes photos that you can use across your website, social media, and marketing materials.


5. Why is professional brand photography better than a selfie?
A professional brand photographer understands lighting, composition, and storytelling in a way that a selfie simply can’t capture. Instead of one or two images, you’ll leave with a full gallery that builds trust, helps your business stand out, and gives you consistent content for months.


6. How do I book a branding session with you?
You can contact me here or DM me on Instagram @beevanruymbekephotos. We can book a discovery call, walk you through the planning process, and help you feel confident and prepared for your shoot.

imagery by BRITTANY VANRUYMBEKE | site design by LUNAR & CO