You’ve just decided to take the HUGE step in booking a brand photography session for your business, and now the planning process begins! All of my brand photography sessions are laid back, intentional and customized to your business. We are going to work together every step of the way to ensure you are comfortable and having fun, and that we continue to honour your brand and goals. Most people get nervous at this point, they are unsure what to do and where to start, but don’t worry – I’m here every step of the way to guide you.
Pre-Session Planning
Although the brand sessions are laid back and fun, that doesn’t mean they are unorganized! Staying organized is actually how we keep the session chill. The more we plan ahead of time, the easier it is for you to relax and for me to get creative.
The planning process always starts with a thorough questionnaire. The questionnaire provides me with valuable information about your business, your goals, who your ideal client is, and where you plan to use your images. It gives me a better understanding of what you want and need so we can start creating a detailed shot list.
From here we always create a shared document with inspiration and a mood board. This shared document allows both of us the space to make notes, share ideas and add to the shot list. This shot list will be accessible by both of us during the entire session so we stay on track and make sure to get everything you need!
Depending on the type of work you do, the location of the session may be at your office, on location, in a studio or in your home. We will talk in-depth about the options and what works best for the specific type of content you are needing to create. If your workspace isn’t conducive of brand photography session, we can rent a studio like CK Creative Co. and set up an office or home space. We can get out into nature, stop at a local cafe, or explore an urban area of your town. The options are endless, and together we will determine which locations best reflect your brand messaging.
The Day of Your Brand Photography Session
From our extensive planning, we will both show up to the session location on time and armed with your shot list, all of the props and wardrobe items we need, samples of your products and an excited attitude!
On the day of the session, from me you can expect a calm, inviting energy. I will provide you with gentle guidance, make you feel at ease and pose you with intention. We will laugh, get a little goofy, and have a ton of fun. Brand photography sessions are a not just about your business – but they are a great opportunity to celebrate YOU!
During the Shoot
Throughout the session and various locations we will move through your shot list and ensure we get all of the content you need in the correct settings. Brand sessions always strike a balance between being efficient, while leaving lots of room for organic moments to unfold!
I will always provide light posing and guidance, offer my professional opinion on lighting, give you lots of prompts to keep you comfortable and moving. And don’t worry, if something isn’t working, we will stay flexible and pivot if needed. The beauty of the planning process is that we will be on the same page for the vision of your shoot, and we will both be willing to adjust if needed.
The number one thing I want you to know is that I will always be your cheerleader. It is often very nerve-wracking for adults to get in front of the camera, but I am here to cheer you on the entire time! You are doing something so brave and we are going to have so much fun!
After the Session
After the session is done, I always send clients a sneak peek with an edit that I think best reflects their brand (not mine!). It is important for me to provide you with images edited in a way that works for your brand, which might be completely different than what you see on my Instagram! You will get an opportunity to review the sneak peek and offer your feedback before I edit the entire gallery.
Final galleries are delivered within 2-4 weeks after the session. Your gallery will include all of the edited images available for digital download in both High-Res (best for printing, large ads, etc) and Web sizing (best for social media, email marketing, websites).
I am so excited that you have taken the leap to invest in your business, in yourself and in this creative process! Or, if you’re new here and haven’t already, contact me today to book a discovery call or book your next branding session.
And if you’re already in the planning process, I have a freebie here with my 10 Must-Have Photos for Every Brand!
