You put in the time to plan, you bought the outfits, you got your make up done. And you’ve just received your final brand gallery—now what?
Don’t let those beautiful, strategic photos sit in a folder collecting digital dust.
Here are 5 easy ways to start using your brand photos right now to boost visibility, build trust, and confidently show up in your business:
1. Update Your Profile Pictures
Your headshot is often your first impression online. Swap in a fresh image on:
- Your website About page
- LinkedIn & Instagram bios
- Zoom and email signatures
A professional, current photo instantly builds trust and approachability.
2. Give Your Website a Refresh
Use your brand images to:
- Replace outdated banner photos
- Add lifestyle or behind-the-scenes shots on your Services or Contact page
- Show off your personality and professionalism throughout your site
Your website should feel like you—your new images help make that happen.
3. Plan a Week (or More!) of Social Media Content
No need to overthink it! Use your new photos to:
- Reintroduce yourself – people want to know who they are following! Write a quick introduction post with a few fun facts about yourself and your business!
- Share your process or workspace
- Highlight a favorite product or service
- Talk about your “why”. What makes you so passionate about this work? The people want to know!
- Address some of the pain points we discussed when putting together your shot list
Bonus tip: Pair each image with a short story or helpful tip for instant engagement.
4. Add Personality to Your Email Marketing
Whether you’re sending a welcome sequence or a monthly newsletter, adding a few well-placed images makes your emails more engaging and personal.
Start with:
- A headshot in your email signature
- A behind-the-scenes photo in your next email
- A lifestyle shot to complement your message
5. Get Visible on Your Favorite Platforms
Think beyond Instagram. Use your brand photos for:
- Blog post headers
- Pinterest pins
- Podcast covers or guest bio submissions
- Event promotions or speaker bios
- Print and promotional materials – time to update those business cards!
Every platform you show up on is a chance to tell your story visually.
Your brand session was a big step toward showing up more confidently in your business. Now it’s time to put those images to work.
Need help deciding what to post first? I’m always here to brainstorm!
And if you’re looking for more personalized brand photography that tells your story, get in touch here.
