It happens at almost every brand session.
We’re wrapping up. You’ve just nailed the shot you were most nervous about, the one where you actually look like you, and you’re packing up your laptop and your props, and then you say it:
“Oh my gosh, I really need to book you for family photos. It’s been… two years? Maybe three?”
Or: “We’re definitely doing family photos this summer.”
And I believe you. I really do. But then summer turns into back-to-school, back-to-school turns into hockey and lacrosse and dance, and suddenly it’s December and the newest family photo on your wall has a toddler in it who now has opinions about her own outfits.
Here’s the thing: this isn’t because you’re disorganized. You are running a business and running a home. Your to-do list has a to-do list. Family photos aren’t something you forgot; they just keep losing to everything that feels more urgent this week.
Time is the real villain here. Not you.
You’re the face of your business and the heart of your family
After hearing this from so many of the women I photographed last year, I started thinking about it differently.
Your business and your family aren’t competing for your attention, or your photo budget. They’re both your story. The reason you’re building something is very often sitting at your kitchen table asking for a snack.
But when brand photos and family photos are two separate decisions, two separate price tags and two separate things to remember to book, one of them usually loses. And it’s almost always the one that feels like it’s “just for you.”
So I asked myself: what if both were decided, booked and paid for in January… and you never had to think about it again?
That’s exactly why I created my new brand and family photography membership.
Here’s how the membership works
One brand session + one family session, every year. You get a full personal brand session to keep your marketing fresh and a lifestyle family session to capture this season of your family’s life. They can happen anytime in the calendar year. Spring florals for your family photos and a fall brand refresh? Perfect. Brand photos in February before your big launch? Let’s do it.
Discounts on extra sessions. Members get a discount on additional sessions, like a brand refresh when you launch a new offer, or a personality portrait session for the kids.
Support beyond the camera. This isn’t just about photos. Members will also get ongoing support throughout the year (think meetups and strategy-style conversations) so you’re not just getting great photos, you’re actually using them to grow your business.
Payment that works for you. Pay in full and it’s done. Paid for, crossed off and out of your head for the whole year. Or choose a monthly payment plan and skip the big price tag.
I handle the planning. This is my favourite part. You book once in January, and then I stay on top of the scheduling, the coordinating and the gentle nudges to make sure both sessions actually happen before the year is over. No more “we’ll do it this summer.”
Who this membership is for (and who it’s not for)
This membership is made for mom entrepreneurs. You’re building a business, probably part-time, while also managing a home. You’re a little bit of a hustler. You’ve got a lot of balls in the air and you’re catching most of them. You know you need to show up in your business, and you know you want your kids to have photos of you that aren’t selfies.
It’s for solo business owners. If your partner works in the business with you, you’re welcome here too.
It’s not the right fit if you just need a quick headshot, or if you’re running a team-based business that needs staff photos. (I still love you. I just have other options for you.)
And because the support piece only works if I can actually show up for each member, spots are limited to 10.
Picture next December
Imagine it’s the end of the year and you’re looking back.
Your marketing has been consistent all year long: fresh, vibrant photos that actually look like you, showing up on your website, your socials and your emails. You didn’t scramble for content. You didn’t use the same three headshots from 2023 again.
Your business grew, and you can see it.
And on your wall (or at least your phone’s lock screen) there’s a family photo full of colour and personality, with you in it. You’ll be so glad you booked it. Years from now, you’ll be even gladder.
Most of all, I hope you’ll be proud of yourself. Proud that you had the confidence to book it, show up for it and use those photos to push your business forward.
And I hope you’ll be excited to do it all again.
Ready to take it off your to-do list?
The membership opens at the end of January, with only 10 spots available. If you’re nodding along to this whole post, I’d love for you to get on the list so you’re the first to know when doors open.
And if you have questions, or you just want to talk through whether it’s a good fit for you, my inbox is always open.
Chat soon, B
